Kickback is a non-profit that provides sneakers to facilitate experiences and opportunities in sports, art and education.

We empower youth in underserved communities to change their world through the demand for sneakers.

Our programs teach kids how to reframe the narrative.

From hosting basketball tournaments in communities that have never seen one before to inspiring kids to join run clubs when they’ve never laced up a running shoe – we host non-traditional educational experiences.

Kickback Education
One On One
Youth Ambassadors
Kickback Sports
Flag Football
Girls Basketball
Kickback Arts

Few donations are as personal as giving someone a pair of sneakers.

If the sneakers you never wear would give a kid more excitement and joy than they give you, please consider donating them – we’ll make sure the right sneakers end up in the right hands for the right reasons.

Support Us



Cycle Jordan 3

Cycle Jordan is a single-day awareness event in the form of a bike ride brought to you by Kickback in partnership with ManDem Cycling Club.

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Confident Cuts

Confident cuts is a safe space for our youth where everyone can feel loved.

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TMC – Nipsey Hussle

To many in the Eritrean community, Nipsey Hussle represented the embodiment of the dream for those in the diaspora who hoped to secure a better future for themselves and their families.

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High School graduation is the not so subtle transition from childhood to young adult.

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Shoot For Peace – Eid Editorial

Exchanging gifts on Eid, especially to kids, is customary for Muslims. Eid is a day of joy and happiness, signifying the end of Ramadan.

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We’re proud to say we made it to London. We were able to connect with youth over the course of a week and build special connections which we’ll continue to develop in years to come.

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Kickback Court – Moss Park

Working with Puma for five years, what began as a yearly tournament now exists as an itinerary focused on impact throughout summer.

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To close out the year, we had the opportunity to visit Jamaica and give back on a very personal level.

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With us, Greenbrae represents potential. The kids and the youth workers are such beautiful people, and out of all three projects, this court needs the most love.

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The youth in Empringham exemplify resilience, love and respect. Though they’ve experienced loss, this genuine community sticks together. Empringham represents family.

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Canada Basketball

Kickback x Canada Basketball: A series of images featuring five local youth leaders from Regent Park.

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Each year with Tier Zero, our go-to creative agency, Kickback aims to bring the best day in the hood to life for St. Jamestown’s (Bleecker), youth and residents.

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Black Lives for Change

In 2022, one of our biggest goals was to increase how often we distributed footwear in communities.

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Air Max Day

For Air Max Day 2022, Livestock Canada gave us the opportunity to highlight youth redefining the blueprint.

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We’re a youth-led movement for change.

Kickback began as an idea in 2016 – the belief that a new pair of shoes has the power to keep kids out of trouble. More than 7000 pairs of quality sneakers later, a total value of over $1M, our work as a non-profit has impacted youth worldwide.

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